Strategic use of generative AI in fashion collections: from creation to promotion
AI Summary: This study investigates the application of artificial intelligence in fashion design by simulating the creation of a luxury swimwear collection inspired by Brazilian fauna and flora. Utilizing Treptow’s (2013) design methodology, the research developed structured prompts for each stage of collection planning—planning, design, development, and promotion—employing conversational frameworks to enhance prompt engineering. Illustrative personas, generated through a combination of human and AI-assisted reasoning, were used to represent various professional roles in the fashion workflow, ensuring a realistic simulation of stakeholder perspectives. The study employed tools such as ChatGPT-4o mini and DALL·E 3 for text and visual generation, respectively, facilitating a comprehensive exploration of AI's role in the fashion design process.